Since 1854
What began over 160 years ago with a small family-run shoemaking enterprise has now grown into a skiwear shop, redefining Australian winter style.
We have a rich heritage, and having lived and breathed the mountain air for years-on-end, we offer you our extensive experience in winter apparel – both on and off the slopes.
The Beginning
Established in 1854 in King Street Melbourne by J. Molony, the family owned business of Molony’s initially specialised in shoemaking. But it was really through the family’s passion for winter sports that the true seed was planted, and helped to shape the future of alpine retail within Australia.
Family History
Molony's deeply rooted love for the winter season can be traced back to the grandson of Mr J. Molony himself, Edward (Ted) Molony - a renowned ice-hockey player of the 1920’s. One generation later, Geoff and Gweneth Henke (formerly Molony) took the reins – with Geoff as a National ice-hockey team member (pictured), and Gweneth representing Australia at the 1952 Olympic Games in Oslo, Norway.
The Olympics
Years later, in 1976, their daughter Jo, was to become an Olympian herself, skiing for Australia in the Innsbruck Winter Olympics: the family alpine tradition was now not merely a passion, but was to become inextricably linked to their business.
Elizabeth Street
Over a century passed after their original store opening, and in 1959 Molony’s moved to Elizabeth Street, opposite the Melbourne GPO building. It was with this transition that the former shoe business transformed into the leading ski shop in Melbourne, retailing “everything except the snow”.
Dinner Plain
Over the years Molony’s in Elizabeth Street expanded, opening up new premises in Falls Creek (1960), Mt. Buller (1969) and eventually, Dinner Plain (1985) – the only freehold mountain village above the snowline. As Dinner Plain grew as a village, so too did Molony’s, bringing with it a ski lift, ski school as well as hire and retail, and an unwavering devotion to the Molony’s family heritage.
South Yarra
After many years in the mountains, Jo and Doug McDougall, along with their two children – Lucy and EJ, the proud, family owners of Molony’s, have opened their new establishment in Malvern Rd, South Yarra, bringing with them their passion for all-things winter.
Molony’s Ski Shop is home to a complete range of alpine clothing & equipment which will ensure you make the most of your next ski trip. Jackets, gloves, knitwear, shoes, headwear and luxury fashion pieces - Molony’s has it all.
Winter Style
Our ski wear is hand-picked from across the globe and will keep you comfortable wherever your adventure takes you.
Top Brands
Kjus, Luis Trenker, Spyder, Newland, M.Miller, Gena, POC, Hestra, and many more
For The Family
Versatile and stylish, we have something for everyone of all ages - whether you are a beginner or a seasoned pro.
Wide Range
Whether you are looking for ski jackets in Melbourne or any other winter outerwear, we are sure to have it for you - from basic ski gear to high-fashion pieces.
Knowledgable Team
Our team are friendly and extremely knowledgable when it comes to all things snow wear and clothing.
One-off Items
Created for comfort both on and off the slopes, our winter fashion selection is sure to keep you dry and comfortable wherever you are.
Explore our range
Explore our wide range of products and if you find something you like, get in touch via our enquiry form - we can ship the item directly to you.
SHOP RANGEVisit us in-store
Visit our South Yarra boutique
411-413 Malvern Rd, South Yarra.
Monday-Saturday 10:00AM-4:30PM Sunday CLOSED
